I watch Channel 19 News, I guess it’s one of those guilty secrets that you don’t want to admit since it’s the same as reading the tabloids in the checkout line at the grocery store. They are sensationalistic and trashy, not exactly the type of news show we are used to seeing in Cleveland.
In this vein, the station recently aired a 911 call by Browns’ owner Randy Lerner’s sister, Nancy Fisher, after discovering her 6 year old daughter drowned in a creek. The tape obviously fit in with the station’s tabloid mentality, using stories like this to raise ratings, and appeal to the lowest common denominator of viewers.
What they didn’t think about was how it would affect the Lerner family, or any family for that matter. The difference is the station promotes itself as the TV "Home of the Browns", and has based many shows on fall weekends on the team. It also televises the team exhibition games, which I would assume is a huge advertising boon for the station.
Lerner and his family were naturally very upset at the invasion of privacy, and pulled the exhibition games from WOIO effective immediately. The station is taking legal action against the Browns for violating the contract.
I would guess the station can’t win in the court of public opinion. Airing the call was tasteless, and most reasonable people agree that stance. If you want to market your news program in this matter, the station’s management has to accept the consequences of their actions. Losing the Browns’ programming is the result, and no one blames the Browns, nor the Lerner family for doing it.
JD
Cleveland Sports Perspective 
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