As expected by virtually everyone on the planet, the Cleveland Browns made it official this morning, firing coach Pat Shurmur and GM Tom Heckert.

The chief reason was the team’s poor record over the last two seasons, winning just nine games and losing 23, the same mark achieved in the two years under the previous head coach, Eric Mangini.

However, there is a major difference between the end of the Mangini era and the current group of Browns who finished the season with three straight losses after a three game winning streak prior.

There is certainly more talent here right now, mostly due to the efforts of Heckert, who should get credit for the talent he’s brought into the organization.

When Mangini was let go after the 2010 season, here are the players on the roster who still remained contributors in 2012:  On offense, T Joe Thomas, TE Benjamin Watson, TE Alex Smith, C Alex Mack.  On defense:  NT Ahtyba Rubin, CB Joe Haden, CB Sheldon Brown, and S T. J. Ward.

Of that group, Haden and Ward were drafted by Heckert and Brown was brought in via a trade with Philadelphia engineered by the general manager.  Watson was brought in as a free agent during the off-season as well.

That means only Thomas, Mack, and Rubin were here before Heckert arrived.

Most NFL people believe the Browns are close to being a playoff contender in the AFC.  Their primary needs going into the draft next April are help in the secondary, a pass rusher, and another outside linebacker.  That’s a far cry from several years ago, when Tony Grossi referred to the roster as a group of special team players.

What this means for whoever will be the new coach and head of player personnel (Joe Banner wants to run things, so the new guy will not be the GM) is there is no grace period.  Immediate results will be expected, so a one or two game improvement will not be tolerated by a fan base that has watched more than its share of losing football since 1999.

That is why people are concerned with Banner, that and the unflattering personality traits people here about from his days in Philadelphia.  He seems like a guy who wants things done his way, and to the Cleveland football fans, that sounds like starting over once again, something seen five times since ’99.

It is time to build on what is already here and enhance it, getting the Browns back to the post-season.  Of the teams with the top four choices in last year’s draft, only the Browns are packing up their lockers today.  The other three (Indianapolis, Washington, and Minnesota) are all preparing for the playoffs.

That kind of turn around needs to take place in Cleveland.

One of the things new owner Jimmy Haslam and Banner have to seek in a coach is the ability to make adjustments according to the talent at hand.  No more guys with the attitude of this is what I run, so we will try to fit a square peg into a round hole.  Let’s try putting Weeden in an offense where he is more comfortable, so he can just play.

Let’s try to utilize Trent Richardson better, and not just have him run up the middle continuously.

It has been said many times that based on the cash Haslam put up for the team, he should get to put his own people in place.  That is absolutely true.  However, the Cleveland Browns need to start winning in 2013.  A 6-10 or 7-9 record is going to get himself and Banner off to a bad start along the shores of Lake Erie.

JD